Martini

MARTINI is the leading name in Italian winemaking and the highest quality sparkling wines. The award winning, vibrant and bittersweet taste of the MARTINI range is the result of secret blends of more than 40 botanicals sourced from the finest locations across the globe. The story of MARTINI is nearly 150 years of Italian passion. From its birth in Turin in 1863, it took on the world and succeeded. It became an icon, a symbol for those who love to live their life with style. Martini & Rossi was founded by Alessandro Martini, a skilled and respected master herbalist and Luigi Rossi an entrepreneur and successful wine merchant. Their motto 'Volere é Potere' (where there is a will there is a way) set them on the path to global success. Energy, passion and dedication guided MARTINI on its incredible journey from its origins in Italy to New York, Brazil, Egypt, Hong Kong and beyond. By 1903, MARTINI had become one of the most international brands worldwide; reaching 70 countries across all continents. The brand's relation with the culture has always been part of the communication. Famous artists like Marcello Dudovich and Andy Warhol designed the most iconic posters campaigns to celebrate its style. During the 90's MARTINI created some of the most celebrated and memorable advertising campaigns of the time.