White rum BACARDI Superior

BACARDI Rum is the world's favorite and most awarded rum. BACARDI Superior (the name of our white rum since 1862) is by far the most important label within our portfolio, and consistently ranks among the world's leading brands. BACARDI Superior continues to be the standard bearer of the BACARDI brand globally and is recognized the world over as the premium rum that inspired the cocktails that we know and love today. Its light taste and unique balance meant that it could be mixed with light flavours such as mint and lime without dominating nor disappearing in them. The result was a new style of light, clean, crisp and refreshing cocktails such as the Original Mojito and Daiquirí. On February 4, 1862, Don Facundo Bacardi Massó purchased the first BACARDI rum distillery on El Matadero Street, in the town of Santiago de Cude, for 3.500 pesos. Here, he pioneered a new way of making rum that would set the standards for future rum production. Don Facundo realised that early rums were crude and harsh and not fit for the cultivated palettes of Cuba's emerging middle classes. He set out to create a locally produced spirit that was as sophisticated as the finest Cognacs. To do this he worked hard to control every step of the rum making process and introduced techniques which he observed in the production of European spirits as well as creating a couple of his own. He began with the highest quality ingredients including a unique strain of yeast which he found growing in the sugarcane fields outside Santiago de Cuba. This proprietary strain of yeast became known as La Levadura BACARDI and continues to be used exclusively to provide BACARDI Rum with its unique flavour profile. In order to create a light and well balanced rum, Don Facundo distilled two separate spirits. The first was known as aguardiente, a characterful rum with a distinct flavour and aroma that provides the backbone for BACARDI; the second he distilled several times to produce a lighter and more delicate spirit called redestilado. By pioneering charcoal filtration and purposeful ageing in rum, he created tools that our Maestros de Ron BACARDI (Master Blenders) continue to use today to create a range of perfectly balanced rums; each with its own interpretation of the BACARDI flavour profile. These include BACARDI Superior, a light, floral and fruity white rum ideal for mixing; and BACARDI Gold, a rich golden rum with soft vanilla, spice and oak notes. Eight generations of Don Facundo's family have sustained his innovative spirit to produce BACARDI, the most awarded rum in the world.